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Senior Brand Manager Vacancy at The Coca-Cola Company in Johannesburg

Full Time
  • Full Time
  • Johannesburg
  • Qualifications: 7 year min of relevant experience

Website The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

Job Summary

  • Carry out comprehensive brand/business analysis leveraging on available research data & insights and other market intelligence to: i) feed into the development of marketing and business strategies, through the strategic & annual business planning and brand planning process, ii) track brand performance in terms of volume and equity on a monthly basis for both internal use and bottler reviews
  • Lead the end-to-end execution of integrated marketing programs for specific campaigns by brand. This involves project leadership & management, development of business & creative briefs, cross-functional collabaration within KO and with Bottling Partners, agency management, compliance with Brand BVA, VIS & design principles
  • Contribute to innovation projects in line with the pre-determined pipeline, using Cokeworks, with crossfunctional collaboration with Franchise Innovations Manager & other functions, as well as bottling partners
  • Interface with the bottling partners for the implementation of integrated marketing programs & innovation projects, with set routines for meetings, market visits, consumer immersions, after action reviews
  • Manage & track DME spend in compliance to purchasing policy as well as monitor brand contribution
  • Ensure compliance with responsible marketing guidelines and legal requirements in execution of marketing programs

Key Responsibilities

Brand/Business Analysis:

  • For SBP – Flavor Sparkling ECAF
  • For ABP/Brand Planning – Countries
  • Monthly performance tracking

Execution Of Marketing Programs

    • Project leadership & management of Marketing Programs
    • Development of business & creative adaptation briefs
    • Cross-functional collaboration: KO Marketing, Franchise IMC team & other Franchise functions, BU central marketing, Bottling Partners, Agencies
    • Execution plan development & implementation
    • Management of Project DME
    • Management of Agency by Project (execution, GRV, invoicing)
    • After action review

Implementation Of Innovation Pipeline

      • Lead CIF for Flavor Sparkling Innovation projects
      • Cross-functional collaboration with Franchise Innovation Manager
      • KO functions & Bottling partners
      • Launch plan development & execution
      • After action review

Collaboration With Bottling Partners

      • For execution of Marketing programs & Innovation projects
      • Set routines for status meeting, NPD, market & consumer visits
      • Progress reviews of marketing campaign & innovation performance, with corrective actions where required

Governance

      • Manage DME spend in compliance with purchasing policy – timeliness in contracts, cost estimates for raising of POs, approval prior to start of activity, GRV with all relevant justification document
      • Track DME spend vs. budget – including actual & assigned, open PO management on monthly basis with P2P team
    • Compliance with purchasing policy & LCOA is required, as well as legal & responsible marketing guidelines

Qualifications

    • 7 year min of relevant experience
    • University/Bachelor’s degree

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